1.0Start.io - A Sell-side Omnichannel Advertising Platformhttps://www.start.ioMaya Carmelyhttps://www.start.io/blog/author/maya-carmelystart-io/Understanding Audience Data: A Starter Guide - Start.io - A Sell-side Omnichannel Advertising Platformrich600338<blockquote class="wp-embedded-content" data-secret="aGk39KiqLR"><a href="https://www.start.io/blog/understanding-audience-data-a-starter-guide/">Understanding Audience Data: A Starter Guide</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.start.io/blog/understanding-audience-data-a-starter-guide/embed/#?secret=aGk39KiqLR" width="600" height="338" title="“Understanding Audience Data: A Starter Guide” — Start.io - A Sell-side Omnichannel Advertising Platform" data-secret="aGk39KiqLR" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.start.io/wp-content/uploads/2023/08/STR_Audience-Data_Blog-post_V1.0.png1000475“Data is the driver”. Over the past decade, digital marketers have been turning more and more to the use of data to drive their campaigns and activities. Perhaps the most important data of all is audience data. After all, understanding the audience is the number one rule of good marketing. But how does audience data