1.0Start.io - A Sell-side Omnichannel Advertising Platformhttps://www.start.ioMaya Carmelyhttps://www.start.io/blog/author/maya-carmelystart-io/rich600338<blockquote class="wp-embedded-content" data-secret="LMwtk9O9pk"><a href="https://www.start.io/blog/be-in-it-to-win-it-growth-tips-strategies-for-non-gaming-apps/">Be In It, to Win It: Growth Tips & Strategies for Non-Gaming Apps</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.start.io/blog/be-in-it-to-win-it-growth-tips-strategies-for-non-gaming-apps/embed/#?secret=LMwtk9O9pk" width="600" height="338" title="“Be In It, to Win It: Growth Tips & Strategies for Non-Gaming Apps” — Start.io - A Sell-side Omnichannel Advertising Platform" data-secret="LMwtk9O9pk" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.start.io/wp-content/uploads/2023/06/STR_Growth-strategies-for-non-gaming-apps_Blog-Post_V1.png1992944Non-gaming apps are on the rise. In 2022, consumer spend on non-gaming mobile apps in the US App Store surpassed spending on mobile games for the first time. While gaming has long been among the top app categories for mobile users, non-gaming apps, such as chat, streaming, entertainment, education and travel, are all gaining in