1.0Start.io - A Sell-side Omnichannel Advertising Platformhttps://www.start.ioMaya Carmelyhttps://www.start.io/blog/author/maya-carmelystart-io/rich600338<blockquote class="wp-embedded-content" data-secret="rvjuySFGHN"><a href="https://www.start.io/blog/likely-to-be-segments-new-pre-pack-audience-tool-to-boost-your-reach/">Likely-to-be Segments: New Pre-Pack Audience Tool to Boost Your Reach</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.start.io/blog/likely-to-be-segments-new-pre-pack-audience-tool-to-boost-your-reach/embed/#?secret=rvjuySFGHN" width="600" height="338" title="“Likely-to-be Segments: New Pre-Pack Audience Tool to Boost Your Reach” — Start.io - A Sell-side Omnichannel Advertising Platform" data-secret="rvjuySFGHN" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.start.io/wp-content/uploads/2023/05/STR_LAL-Look-A-Like-segments-Blog-Post_V1.0-1.png1000475Advertisers who are succeeding in audience targeting are already reaching their most relevant segments. But what about those untapped segments that have similar characteristics and behaviors to existing audiences, yet are not included in your current targeting strategy? Now you can reach these hidden, high-potential audiences with the launch of Start.io “Likely-to-be”: pre-pack segments that